Internet Marketing101 Review

Do you own a website? Are you about to step into the world of Internet marketing? It's so simple to monetize your website, if you have the right help, that is. Do you know what are the ways to attract massive number of visitors to your website? What are the important steps to building a successful website that brings in streams of cash month after month?

In this book, author Neil Mirchandani discusses all of these topics and more in Internet Marketing 101:Strategies From a Young Web Marketing Guru, the guide to strategically developing and marketing a website. Mirchandani walks through nine essential marketing techniques, personally used by him. In the book he teaches you to:

1) Build a successful e business website.

2) Optimize your website to receive tons of visitors from the search engines.

3) Monetize your website with the latest strategies: Adwords, Pay Per Click Marketing, Email Advertising, Affiliate Marketing, etc.

Positive:

The things I like about this book is that all the strategies is spelled out in an easy to understand manner and in simple to understand language. It also discusses ways to avoid the common errors and pitfalls that many web marketers make (This is invaluable!). It can serve as a great basic textbook if you're looking for ways to monetize your website because it covers a broad range of subjects.
Neil approaches the subject of Internet marketing from an economist point of view, as he comes from a background of business, which is also invaluable.

Negative:

The strategies presented in this book is said to be suitable for both small business owner ready to take their business online, or those about to start an exclusive Internet company. However, there are many ways to make money on the Internet without you having a website, which is not covered in the book. Also, the book is not available in e book format. This is only my personal preference as I feel it is so much more convenient to buy an e book on the Internet (instant download) instead of a physical book. Also, it would really test the Internet marketer whether he does walk the talk by selling his book successfully online. He is branding himself as an Internet marketing expert, right?

Verdict:

It would be a great guide if you already have a business or a website to market. Some of the strategies presented in the book only require minor tweaks on your website and you'll be seeing improvements immediately. I definitely recommend it, as I've mentioned, for those with existing business or website.

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The truth is, there are tons of other ways to make money on the Internet, even if you do not own a website or do not want to be involved with the process of building a complicated website and maintaining it. One such book is Holly Mann's Honest Richese book. Holly is a young (24 years old) Internet marketer who is now making $10,000 - $20,000/month from various means of Internet marketing. In her book, she teaches you step by step exactly what she did when she started. To me, it's the best guide for someone who has no idea where and how to start internet marketing.

Read more about the book Intenet Marketing 101 (including testimonials), and it's author Neil Mirchandani, before you decide to put your money down at Online Guru.

To read more about Holly Mann's Honest Riches, CLICK HERE.

Author Bio

Neil Mirchandani is a true entrepreneur. He is currently the CEO of Dot Com Shopping, Inc., an Internet marketing firm based in Georgia. Mirchandani has successfully opened several online businesses while still running his other Atlanta based entertainment company. He specializes in web store development, storefront management, eBay sales, and strategic online marketing campaigns. Mirchandani began his first Internet business venture as a young student and expanded rapidly through developing various web businesses, both locally and Internationally. The global business model of Dot Com Shopping, Inc. has proven itself repeatedly, all under Neil Mirchandani's management.

Customer Reviews found at Barnes&Noble

Lee Howard, an e-lectronics store owner, 11/14/2005

A Must Read! - The Entrepreneurs' Guide to E-Commerce

Us entrepreneurs don't like to sit around and learn all day, so I always look for books that won't take my whole life to read. With that, I have no basis for comparison, but who cares? This book is amazing. This guy knows what he is talking about, because my new affiliate program is doing extremely well with my electronics website all based on what I followed in the book. I created an affiliate program and I also added at least 100 affiliate links to my site and I am soooo excited to see my first affiliate check. You'll know what I am talking about when you read the book...Free money! This book is written as though the reader is a dummy, but not condescending at all. Enjoy it!

Dr. Timothy Tanesan, a retired college professor, 11/08/2005

A Genious Approach to Pay-Per Click. A Must Read!

This book discusses a variety of marketing strategies, but the one I liked in particular was the chapter on pay-per click advertising. It was detailed, yet very simple to understand. I didn't know so much about bidding on keywords, but he cleared it up in a perfect way. It's difficult to find a book that is as detailed as this one, especially when it comes to pay-per click. I recommend it to everyone!

Also recommended: 101 Ways to promote Your Website, Make Big profits on eBay, Make Easy Money with Google

Steven Jiles, the President of an e-commerce biz, 11/08/2005

Business Increased, and all I did was fix my mistakes

I already have a running internet business. But I always read these books for more information because I like to make money. I realized that my business had more potential than I thought. A $20 investment for the book brought thousands in my pocket. I really didn't do anything new, just went through some of the common errors Mirchandani talked about and I ended up seeing drastic improvement. My friend told me about this book so I picked it up and now I just look through it every once in a while to make sure I am doing things right. My Google ranking went up, but that took a little while. Read it, it helps!

Also recommended: Internet Marketing for Dummies, Make Money on the Internet in 2005, Low Budget Online Marketing, Permission Marketing

Lisa Shilke, an online jewelery store owner, 11/07/2005

1000 pages of info in 150!

This book is wonderful! I read at least 10 other books on e-commerce and they were all targeted at Google. This touches on that but goes much further. If you follow Neil's strategies, you'll most likely succeed. Some of the thinking that went into this is brilliant!

Also recommended: The Ultimate Guide to Electronic Marketing for Small Business, The Official eBay Bible

A reviewer, a website owner and faithful eBayer, 11/07/2005

A Guru Indeed

An interesting read, very easy to understand. He approaches marketing from the economist viewpoint and I have already increased my revenue a bit by tweaking some things that I should have figured out but did not. I owe that to this book.

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